Wednesday, February 9, 2011

Celebrate Black History Month with Nordstrom

Two of my favorite top quality organizations are teaming together to help meet a critical unmet need in the black community.

Here is the story:

Nordstrom, Inc. is recognizing Black History Month in 2011 by teaming up with Be The Match® to help raise awareness of the critical need for more African American marrow and umbilical cord blood donors.

According to Be The Match, more than 10,000 U.S. patients are diagnosed with diseases like sickle cell anemia and leukemia every year, and their best or only hope of a cure is a bone marrow or cord blood transplant. These patients do not have a donor match in their family, and rely on the Be The Match Registry® to find a match. Patients are more likely to match a donor from their own race or ethnicity, but just seven percent of the Be The Match Registry’s 9 million members are African American.

For more information about the Nordstrom Living Well campaign and Be The Match visit

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Anonymous Be The Match said...

Thank you for your support and commitment to Be The Match. When you help spread the word about our mission and the need for donors, you are helping to make life-saving transplants a reality for more patients.

February 10, 2011 at 11:22 AM  

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